AXS CEO Troy McClain Reflects on Nature and Success

123idaho recently had a sit down with AXS CEO Troy McClain at his office in Boise Idaho. This dynamic leader, philanthropist, motivational speaker and business consultant shared some of his thoughts and reflections about nature and beauty as spring turns into summer.
Troy said:

“The first of April is the day we remember what we are the other 364 days of the year,” wrote Mark Twain. Spring is a rebirth, a renewing of an abundant fund of energy and vigor. Hope blossoms as thoughts of “April showers, May flowers” and other poetic concepts.

As June turns the summer heat up, Troy looked back to spring and spoke of the transition.

He continued:

In April, the life-giving Sun is in its exaltation sign of Aries or Leo; its home. We enter the sea of life on the crest-wave and can ride this power in the conquest to “Be, Do and Have” all we desire. On this journey, our GIN training equips us to experience success, not just hope, wish or dream about success.  Turn your dreams into reality. It is fun to dream about things we desire, but, at the end of the day, don’t we all want to actually have those things?

During spring, the axis of the Earth is increasing its tilt relative to the Sun, and the length of daylight is rapidly increasing for the relevant hemisphere. The hemisphere begins to warm significantly causing new plant growth to “spring forth,” giving the season its name. Snow, if a normal part of winter, begins to melt and streams swell with runoff. Frosts, if a normal part of winter, become less severe.

As this natural warmth and light comes into our lives, it is an amazing opportunity to spring your life forward. When you come into an awareness of such energies and capabilities, they allow all things into our lives to prove their existence.  Having your life go your way, with total abundance coming your way, is natural.  Choose to be natural.  As GIN faculty members Melinda and Don Boyer say: “Look at the beauty of an apple in its full glory when it’s ripe on a tree.  That is natural beauty.  That apple does not need plastic surgery, or Botox, or heavy make-up to make it beautiful.  It is beautiful in its natural state.”

YOU are beautiful in your natural state!  Tapping into the deeper meaning of spring allows you to express your true beauty by living in the law of love.  Love is not reflected in words alone, but more in the realm of action.  Don’t say you love, “Show” your love.  Love never fails.  My goal each day is to love more and express that love in action.  We had a Spectacular time last month in Cancun at our Leadership Retreat. I want to thank our GIN Family for being a part of it.  There is no greater joy than working for months and then going to a gorgeous resort to spend quality time near picturesque beaches with Family.  It’s the truest form of love, something we experience at every GIN event.  If you are not attending our events,  you are missing out on an unparalleled source of energetic power.

Many times, we may be tempted to use the excuse that we are too busy to attend GIN events or to study our levels.  After all, we are living in a fast-paced and often hectic world. However, what I have found to be true is this problem is much more deep rooted than the lack of time.  It really goes down to two main reasons:

  1. We do not believe (in our hearts) that the trainings and gatherings will help us achieve our dreams.
  2. We really don’t want what we say we want.

I have found the answer to such low expectations in the words of the great poet, Henry Wadsworth Longfellow: “If Spring came but once in a century instead of once a year, or burst forth with the sound of an earthquake, and not in silence, what wonder and expectation there would be in all hearts to behold the miraculous change!”

Believe in your power for miraculous change! I Desire the best. Expect abundance. Go about your “Spring Training” like a major league baseball player who already knows he is preparing for big-time games.

In spring, moisture helps plants gain nourishment and strength by enabling their deep roots to gain a foothold in the soil. Our beliefs are deep-rooted in our subconscious mind even though our conscious mind believes and acknowledges the exact opposite.

Now on to summer: warmth, heat, love … SUCCESS!

You must get summer inside you.  We are an energy-based movement. Our AXS membership and level trainings, along with our brand-new Professional Mastery Certifications, are all designed to help you reach your full potential, personally as well as professionally, and empower you to “Be, Do, and Have” everything you desire.  When you look at your levels, one through six, they are called “Success Mastery”.  The premise of all success is “Mastery.” Some say that it takes 10,000 hours to master a subject.  True Mastery is a lifetime of study and practice in the art of living well, doing well and being well, and when you combine all those elements, you have the end result of Success Mastery.

The good news is, it takes five minutes to learn and lifetime to master.  Utilize the start of this beautiful season to ignite  your mastery of success principles.  The key factor is to practice every day, consistently. This process is better known as our “Due Diligence,” and the tools to make that happen are built inside us.

Zig Ziglar declared, “money is not the most important thing in life, but it does rank up there with air.”  AXS helps us to create much more than just financial freedom. Our club engenders what Blaine Athorn calls “Financial Satisfaction.” Saturate your mind with the fact that you are steadily and rapidly improving every day. Prosperity flows through your life. Wealth resides in you, Your body is perfect for YOU.

Sumertime! Make sure you join us for the Success Mastery Tour when we come to your city so that we can help you go Platinum!  And if you want to raise the level of success in your business and income, sign up for the Public Speaking Professional Certification.  You will be part of an elite group that will empower you to “Speak and Do Well”.  Go to and remember what Napolean Hill said: “Your big opportunity may be right where you are now.”


Support Nature Conservation Initiative from Virginia Treat of Treats Photography

Nature Conservatiion

“I want to share with you all a little bit about this initiative that I am working on throughout the year,” writes Virginia Treat in an update on Facebook. “We are now in process of planning out Theme #5 for the Nature Conservation Initiative (ALMOST HALF WAY THERE!!), that will be happening at the end of this month.”

Virginia Treat with Treats Photography is working on a Nature Conservation initiative. She has put together a team and over the course of the next year is putting together a photo book. The book will contain photographs combining nature with high fashion. In addition, the book will contain an written piece related to each image, highlighting the park or facility the image was taking at or representing. The funds during this prepurchase opportunity will go towards various costs associated with making and publishing the book. Cost include materials for costuming, publishing costs, travel expenses to various locations in Idaho.  Anything above and beyond will be added to the proceed donations as stated below:

The book, once published, will be available for online purchase. The team is also working with various facilities to have the book available in visitors centers, local shops and more. 100% of the proceeds from sales of the books will be distributed to the various nature conservation facilities.

The team consists of Amanda Woods with Woods on Fire Innovative Beauty, handling all aspects of hair and make up; Holly Taylor and Unique Irish who are assisting with the costuming of the project; Danielle Solberg and Abby Dee, who are assisting with location, communication and other key items vital to the project. Additional members of the team include Tiffany Larocque, Samantha Chapman, Chante Thornton Hamann, Susan Moore, Michael Strickland, and Cheryl Whale Blauer.

Visit: to order.

Virginia’s update continues:

Models have been chosen, location is secured, and the costuming is in the works. Here are some of the prints from theme #4 that are available for purchase. visit : to order. I will soon be posting all the available prints as we move forward. There you can also pre-purchase other items. The main item that will be available is the book. The book will include some really amazing photographs that we put together as well as information on why, the relationship with art and nature, and the wonderful facilities and organizations that help make ‪#‎Idaho‬ great and maintain that beauty for us all to enjoy and thrive. 100% of proceeds from the sales will be donated to a variety these organizations.


#‎MakeADifference‬ ‪#‎Nature‬ ‪#‎Beauty‬

What People are Saying About Puronics

home_rtcol-description2-fullwidthPuronics Sales Experience
You were very knowledgeable about the various products Puronics offers. Not only that but you were incredibly willing to answer all of my many questions. I never once felt like you were in a hurry to get to your next appointment.
letter Read Original Testimonial Letter
Shelley- Livermore, CA

Puronics, Incorporated is a leading water treatment equipment manufacturer headquartered in Livermore, California.

Puronics water products condition and purify millions of gallons of water per year. Many leading restaurants and hotels rely on Puronics solutions, as do dry cleaners, country clubs and other companies. Individuals use the company’s systems, providing high quality water throughout their homes, to provide a variety of aesthetic and economic benefits.

Feedback on our new Puronics System
The system was installed at the end of January and it has been working beautifully since then. It is very quiet, and except for adding salt, it is practically care free. We really feel the difference on our skin and hair and we feel safer drinking a tastier and better quality water directly from our sink.
letter Read Original Testimonial Letter
Luigi and Licia

Puronics solutions include technologies such as water conditioning, filtering, micro-filtration, ultra-filtration, bacteriostatic carbon filtration, reverse osmosis and ultraviolet disinfection. Companies use Puronics solutions for pre-treatment of boilers, hot water heaters, dishwashers and steam-handling equipment as well as other water using appliances. Companies also use Puronics drinking water solutions as a replacement to bottled water.

Our whole family loves the Puronics water softener
We wanted you to know that our whole family loves the water softener…the water was more pure and way more clear. Everyone in our family loved it.
letter Read Original Testimonial Letter
Qi Li and YanLing

Purchasing a water treatment system for your home or business is a big decision. Check with the experts at SuperGreen Solutions Boise to improve the quality of your municipal or well water and improve the quality of your life!

We are enjoying the Puronics reverse osmosis system
Just a note to tell you how much we are enjoying the reverse osmosis system Puronics installed in our home! The water is clear, the ice cubes are clear, & all tastes good.
letter Read Original Testimonial Letter
Don & Lynne- San Martin, CA

What is Sustainable Living? Sustainable living is green.

Today, sustainable living is a hot topic, according to the Regenerative Leadership Institute.

At its most basic, sustainable living means living a lifestyle that uses as few resources as possible and causes the least amount of environmental damage for future generations to deal with. There are many different forms of sustainable living, since the concept can apply to almost every part of daily life.

The institute says that sustainable homes are built in such a way that they use few nonrenewable resources, do not require much energy to run, and cause little or no damage to the surrounding environment. A sustainable home should be constructed from materials that have been produced in an environmentally friendly manner, according to

For example, a house might be built from straw bales, adobe, or reclaimed stone or brick. Many homeowners pursue sustainable living by making their homes as low energy as possible, either by making sure that they have very high energy efficiency or by producing their own power from the sun or wind.


Recommended Reading

Are you tired of depending on everyone else for your basic life necessities? Do you admire the independence of your forefathers – their ability to live a fully self-sustainable lifestyle – and wish you too could rely on no one else but yourself for all your life requirements? Do you think that being self-sustainable isn’t possible anymore in this day and age? Well think again.  Sustainable Living: Guide to Living a Fully Self-Sustainable Life That Will Eliminate All of Your Expenses is a guide to living a fully self-sustainable life will not only convince you that living a self-sustainable life is possible, it will also give you all the know-how you need in order to be well on your way to achieving your self-sustainable living dreams!

By following the insight and tips this book has to offer, you will be able to eliminate your expenses and be fully self-sustainable in no time! It won’t leave an ounce of confusion in your mind because this book has guidance on everything from the basics – such as how to collect your own water and filter it, how to make a garden, grow your food and preserve it, how to cook the food – to some of the more complex challenges that come with living a self-sustainable life such as generating your own energy with solar power.

By the time you are done reading this book you will be an expert on self-sustainable living and be able to begin your own path of self-sustainability without ever depending on anyone else again.

Sustainable living must include a reliance on sustainable energy. The energy sources used must be renewable rather than limited in quantity. Energy sources such as fossil fuels cannot readily be renewed, so instead of these, sustainable living requires using renewable energy sources such as solar, wind, water, or geothermal energy. The energy must also be captured and used in an environmentally friendly way that does not damage the environment for future generations. For sustainable living, a person must leave as little impact on the world as possible.

Essentially, sustainable living involves living as lightly on the Earth as possible. Someone who succeeds at living a sustainable lifestyle will use very few resources and will leave the environment as untouched as possible so that future generations will be able to enjoy the same high quality of life that people do today.

Energy Efficient Heating and Cooling Systems for the Home or Business

From insulation to make our homes and businesses comfortable to water heaters that make it possible to have hot showers and cold water, heating and cooling systems are a critical part of modern life. Indow Window inserts and EnerG2 are tools to make the most of the heating and cooling system in your home or office, making it possible to be cool in summer and warm in winter.

The green and eco-friendly products at SuperGreen Solutions Boise will save energy and money. Our philosophy of “reduce before we produce” enables us to reduce consumption and CO2 Emissions, and increase efficiency and savings through our ability to bundle several products and solutions. Contact one of SuperGreen Solutions’ knowledgeable experts to learn more about federal and local tax benefits and rebates.



Energ2, an innovative green technology product that is changing the way the hospitality industry cools its food product.



Indow Windows


Indow window inserts give you energy-saving insulation equivalent to double-pane windows, and they’re even better at insulating sound.





The most effective way to save money in your home or business is by adopting proper mechanical insulating techniques.





Remove unwanted heat and moisture from your attic spaces that can drive energy costs with efficient solar-powered roof ventilation products.



An Insert For Every Need In Boise, Idaho

supergreensolutions-of-alpharetta-ga-images-2-4-1442321254JR Smith lives in a  bungalow outside a major American city, just 2 ½ blocks from the train tracks, which is how the kit home was delivered 92 years ago. He loves his home’s four-over-one windows with wavy leaded glass but he wanted to make them more energy efficient.

He also wanted to sleep. And he wanted privacy in his bathroom. He used various grades of Indow inserts to make the 1923 windows of his home work for him in a way that didn’t damage their historic integrity. The changes were immediate and dramatic. For starters, his utility bills dropped $100 a month even though he made no other energy efficiency changes. And while he hadn’t been trying to block the train noise, the Indow inserts made his home much quieter, muffling the full-blown whistles from the commuter rail and the Amtrak trains.

“The Indow inserts are absolutely fantastic,” he said. “The exterior noise has been reduced and my utility bill has gone down $100 a month.”

But the differences didn’t stop there. JR used to live in Sicily, Italy where blackout blinds were installed as standard features in bedrooms. In trying to replicate that experience, he bought blackout curtains from the hardware store and taped velcro to the window frame to supergreensolutions-of-alpharetta-ga-images-3-4-1442321289get a good seal against the light but it wasn’t 100 percent.

Retired from the military, JR has a tendency to wake early, so any light coming in the windows means rise and shine at 5:30 a.m. He wanted to sleep until 7 a.m. “If there’s a ray of light coming in the window, I’m up,” he said. Before going to bed, he swaps the transparent Standard Grade Indow insert for an Indow Sleep Panel, which provides the same level of energy efficiency but makes the room pitch black so the early morning rays don’t wake him. In the morning, he swaps them out again. For his bathroom he bought the translucent Privacy Grade so it’s light-filled without the need for curtains. “I’m an all-around happy camper.”

SuperGreen Solutions is excited to offer Indow inserts in the Boise area because they provide replacement window comfort, window energy efficiency, sun/UV protection and quiet windows, but not window replacement cost. Indow inserts also provide superior window noise reduction, outperforming the performance of many noise reduction windows.

If you are looking for storm windows , Idaho homeowners, then consider the Indow solution. Indow storm window inserts are an interior storm window that is easier, more attractive and provides greater performance than traditional storm windows.

Indow window inserts also provide excellent window noise reduction. Learn more about Indow window noise reduction.


Velocity Signs attract attention to your business in a creative way

 “I had a 20% lift in units per thousand (Mighty Wings) when using Velocity Signs compared to my other restaurants without their sign waving machines. Then in the sustaining period we kept 50% of the lift compared to 30% or less in the other restaurants. I couldn’t be happier with the results and immediately purchased additional sign waving machines from Velocity Signs.”

– Neal (Owner and National Advertising Board Member, McDonald’s)

lsVelocity Signs (Granted United States Patent) are battery operated, portable, and durable sign waving machines designed to attract attention to your business in a creative way.  Their diamond plate lock box base protects the battery and charging system that can be plugged into any standard outlet overnight.  Velocity Signs sit on two wheels with a sturdy handle that can be easily moved around inside and outside of your business or to/from your event.  You don’t have to worry about Velocity Signs calling in sick, showing up late, getting injured, or needing a break.  They are built with industrial grade material and have been been tested running non-stop in extreme weather conditions.  Velocity Signs double sided sign waving technology provide a unique sign movement that captures the attention of anyone passing by your business or event and visible from 360 degrees.  Your creative signs are easily attached and removed using industrial grade Velcro strips.  They are an affordable and effective direct response marketing tool that provide a quick return on investment.  Velocity Signs come with tailored to satisfy your specific business needs.

“In the first month (June) of using Velocity Signs, my sales were up by 10% and the market was down. This is the most cost effective and results driven advertising we have done. I have recommended Velocity Signs to other Subway franchise owners. – Farhad (Owner, Subway)

Draw even more attention to your sign with our Velocity Signs mannequin.  You can dress up the mannequin (male or female) in designer clothing, a uniform, a mascot, and/or any other creative costume that is a match for your business/industry.  Velocity Signs mannequins come with a specially designed platform that attaches to the back of the machine, safely securing your mannequin.  When the sun sets and other businesses are lost in the dark, Velocity Signs high powered LED lighting system keeps people focused on your business and your message!  Equipped with a photoelectric sensor, as the sun sets, your lights turn on automatically (coming soon).  Are you worried about someone stealing your Velocity Sign?  Have us install a GPS chip in your Velocity Signs that you can track through a web based software and/or mobile application (coming soon).  If your machine moves outside of a designated area, you will be notified by email, text message, and/or phone call of the exact location where your Velocity Signs can be found.  If you’re worried about your Velocity Signs breaking down or becoming damaged, upgrade your 90 day manufacturer’s warranty to a 1 year warranty…we will send someone out to your business to fix or replace your machine for free!

Most businesses pay off their Velocity Signs in less than two weeks with the new revenue they generate as a result of their Velocity Signs!  Most successful businesses invest 10% of their gross sales back into marketing.  Purchase your Velocity Signs machine and watch your sales increase by an average 15%!

Jump start your business by investing in a Velocity Signs and watch your business sales grow exponentially


  • Weather Proof:  Use in the rain, snow, and extreme heat! hr20block
  • Durable:  Built with custom motors, industrial strength steel, diamond plate, welding, and MADE IN THE USA!
  • Long Lasting:  Runs non-stop 60 + hours and rechargeable in 8 hours!
  • Reliable: Won’t call in sick, show up late, need a break, or get injured!
  • Effective: Direct response advertising that will increase sales by an average 15% (ask about our client success stories)!
  • Interchangeable: All of our machines are designed and pre-wired to add our LED lights and/or mannequin packages.
  • Affordable: Low monthly payment options (as low as $55/month) with a quick return on investment!
  • Portable: Easy grab handle and rubber dolly wheels for easy transportation!
  • Highly Visible: 2 signs are visible from 360 degrees and lights up in the dark!
  • Removable Signs: Easily attach and remove your signs with Velcro Strips!
  • Creative: Design your own signs and/or dress up your own mannequin!
  • Unique: Stands out from all of the advertising messages you receive every day…TV, radio, flags, banners, direct mail, email, text messages, internet advertising, social media, and more!
  • Buying Decisions:  Reaches potential customers when they are in their car or driving by making buying decisions (eat, drink, shop, etc)!

All Velocity Signs come with a 1 year limited manufacturer’s warranty against defects in materials or workmanship of all parts (motor, arms/bearings, battery, switches, fuse, wheels, and boxing units) under normal wear and tear. Our chargers come with a 5 year limited manufacturers warranty.